How surprised are you these days to search for something on the internet -- say, your favorite local pizza joint or TV personality -- only to find they don't have a website? Fact is, just about everybody is on the web these days. But just because you have a website, doesn't necessarily mean people will find you -- particularly in the case of generic searches -- which is a real problem if you ever hope to generate new business.
There is a way to make it into a search engine's "top hits" but it takes some (A) understanding and (B) work.
First the understanding. Take a look at this, How Search Works , from Google, a great explanation of how search engines do their thing. Basically, search engines like Google and Bing are constantly crawling the internet, looking at web pages, following links from page to page, and instantly determining if the content is relevant, fresh, and safe. They like relevant, fresh, and safe. They also like it when relevant, fresh, and safe pages are linked to other pages that are relevant, fresh, and safe. These are the qualities that make the bots sit up and notice you.
So here comes the work part, because fresh and relevant content is essential, and that doesn't happen on its own. It's simply not enough to build a site -- no matter how pretty or helpful it is -- if you never have anything new to say. Think of it like this: if your morning newspaper was delivered with the same news day after day, it wouldn't take long for you to cancel your subscription. Information is essential, but new information keeps people coming back, and it's an essential ingredient in gaining the attention of search engines.
Janos. Sorry, this blows out the bonus oppo.